In the past few decades, it has been realized that there has been a “continuous increase in environmental damage” and “an acceleration of economic growth and development in the community”. Two things that are closely related and have an impact on each other.
A region economic growth is able to grow and develop because of number of people visits to an area. It seems closely related to the region’s tourism industry in reaching as many visits as possible. The higher level of visits to an area will of course drive many sectors of the economy in services such as, “hospitality service, transportation (land, sea and air), residence (hotel, homestay, renting house), restaurant, tourism operators, banking, insurance and security “. The strengthening of visitor number would lead to better recognition of the area so that it can also trigger various opportunities for new economic growth through various types of economic investments such as the mining, timber, and so on. And finally it leads to the economic well-being of the region, but still does not fully pay attention to environmental damage as a result.
Economic growth and development that produces good welfare certainly must be environmentally friendly, paying attention to a number of supporting factors and should be able to anticipate, minimize and even negate negative impacts such as: destruction of cultural wealth, destruction of natural resources, duping local communities and so on.
Realizing this condition, an effort is needed to educate, socialize, and advocate for supporting factors and negative impacts through an institution called the “Green Tourism Institute”. A non-governmental organization that aims to realize the growth and development of an environmentally friendly economy through sustainable tourism.